Kairos and Content
What in the world is kairos?
Kairos is a Greek word for the art of timing – a unique moment of opportunity – when the right message at the right moment achieves a desired outcome.
What does kairos have to do with content?
Everything. Content is communication. The point of communication – is to get your point across. Ideally, your audience receives, understands, accepts and is moved by your message to do something.