Kairos and Content

What in the world is kairos?  

Kairos is a Greek word for the art of timing –  a unique moment of opportunity – when the right message at the right moment achieves a desired outcome.

What does kairos have to do with content?

Everything. Content is communication. The point of communication – is to get your point across. Ideally, your audience receives, understands, accepts and is moved by your message to do something.

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Kairos and Creativity

Great writers use the concepts of kairos instinctively – but anyone can learn the basics and start using them to create compelling content. (Kairos is a Greek word for a unique moment of opportunity – when the right message at the right time has a desired effect. It involves understanding everything possible about the context of the communication.)

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