Kairos is a Greek word for the art of timing – a unique moment of opportunity – when the right message at the right moment achieves a desired outcome.
Everything. Content is communication. The point of communication – is to get your point across. Ideally, your audience receives, understands, accepts and is moved by your message to do something.
Great writers use the concepts of kairos instinctively – but anyone can learn the basics and start using them to create compelling content. (Kairos is a Greek word for a unique moment of opportunity – when the right message at the right time has a desired effect. It involves understanding everything possible about the context of the communication.)